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Sunday, March 14, 2010

Why We Do What We Do

Why We Do What We DoWhy We Do What We Do
Understanding Self-Motivation
By Edward L. Deci, Richard Flaste

Is a book that challenges authoritarian thinking about motivation, a renowned social prikolog offers alternative to the current theory of rewards and punishments, far from anarchy, ruled an error, based on a sense of freedom, responsibility and commitment.

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